The No. 1 factor in a successful website is keeping it updated with accurate, engaging information. There isn't a business or organization in the world that wouldn't benefit from a daily blog, a Twitter account and/or a Facebook page. Your supporters want to know what you're up to, how you think and how your business or service can help them. Modern, free tools give you the ability to do this in minutes a day.
The new media revolution is all about reducing barriers between organizations and their supporters (or businesses and their customers; writers and their readers; politicians and their constituents, etc.). If you still feel like you're relying on someone else to publish your message, you're not fully exploiting the incredible resources that are available. Take control of your message today.